Privacy Policy

1. Who We Are

Appraisily is the trade name used by an independent sole proprietor to provide services through appraisily.com. Appraisily is not currently a corporation, limited liability company, or other separate legal entity. In this Policy, "Appraisily," "we," "us," and "our" refer to that sole-proprietor business, which determines why and how the personal data described below is processed.

Our paid Services are currently intended for customers located in the United States. Business operations and service providers may nevertheless process data in the United States, Spain, and other countries as described in Section 7.

If you have privacy questions or want to exercise your rights, contact us at info@appraisily.com.

Our business mailing address is:

Appraisily — 2093 Philadelphia Pike #5828, Claymont, DE 19703, United States

This is a business mailing address, not a customer-facing retail office.

2. What We Collect

We may collect the following categories of data:

• contact information, such as your name and email address;
• account information, if you create an account;
• order information, including the service selected, billing status, and support history;
• appraisal engagement acceptances and assignment details, including the policy version, document hash, intended use and users, and insurance or tax-support facts you provide;
• uploaded materials, such as photos, PDFs, provenance documents, and descriptions of the item;
• payment-related information supplied through our payment providers;
• technical and usage data, such as browser, device, IP address, and site interaction data; and
• communications you send to us.

Uploaded images and documents may sometimes contain embedded metadata, such as timestamps or geolocation, depending on the file you provide.

3. How We Use Personal Data

We use personal data to:

• provide, manage, and deliver the Services you request;
• communicate with you about your order, account, revisions, refunds, or support requests;
• verify, improve, secure, and troubleshoot our website and Services;
• detect fraud, abuse, or unlawful use;
• comply with legal obligations; and
• maintain business records related to orders, support, and compliance.

4. How We Use Uploaded Images and Item Information

Uploaded images and item information are used primarily to research, identify, evaluate, and document the item for appraisal purposes.

We may also process uploaded materials internally to:

• maintain appraisal records;
• support revisions, follow-up questions, and later updates;
• perform quality assurance and improve our internal workflows; and
• investigate errors, disputes, or fraud.

The product you use determines whether submitted materials and results are public or private:

• Instant Appraisal (the free Screener) is public from submission. The images, item descriptions and other free text you submit, and the resulting session, estimate, description, or report may be stored at a publicly accessible URL and viewed, shared, indexed, or cached by others. The most recently completed free Screener results may also appear automatically in the public “Recent screened items” gallery, including the submitted item image and generated result information. Designated contact, email, account, authentication, and payment fields are kept out of the public artifact and gallery payload.
• Instant Appraisal images and free text are not inspected or redacted for personal or confidential information before publication. If you include a person’s face, address, contact details, financial information, confidential documents, or similar information in an image or public text field, that information may become public. Do not submit information in those inputs that you do not want made public.
• Professional appraisal orders are private while in progress. Original uploads, supporting documents, correspondence, research, workfiles, and drafts remain private. When the appraiser completes and publishes the appraisal, the final report and the image copies selected for that report become public. Original uploads and materials not selected for the published report remain private.
• Pro Screener subscriptions are private. Subscriber uploads, analyses, generated reports and PDFs, and workspace materials remain behind authenticated access and are not published through the Instant Appraisal or professional-report publication flows.

“Public” means that anyone with the URL may be able to access the material; it does not by itself mean that Appraisily promises search-engine indexing. Copies cached, indexed, downloaded, or shared by third parties may remain outside our control even after Appraisily removes its own copy.

Apart from the product publication described above, we may use uploaded images, item descriptions, report excerpts, generated titles, valuations, and derived metadata in aggregated or de-identified form where the resulting material is not reasonably linkable to you. This may include statistical market insights, service-quality analysis, and educational material.

The free Screener’s public result and “Recent screened items” gallery are part of the service publication described above and do not require separate permission. Apart from that service publication, we will not use customer-submitted materials in identifiable public marketing, unrelated promotional galleries, case studies, or general-purpose model training without a separate, specific permission where required. Refusing that optional permission does not affect the appraisal service you purchased. If you give that permission and later withdraw it, we will stop future optional use within our control; third-party copies may remain.

5. Legal Bases for Processing

Depending on the situation and your jurisdiction, we rely on one or more of the following legal bases:

• performance of a contract, where processing is necessary to provide the Services you requested;
• legitimate interests, such as securing our systems, preventing abuse, improving workflows, and maintaining records, provided those interests are not overridden by your rights;
• consent, where we specifically ask for it, such as certain marketing or optional uses of uploaded content; and
• legal obligation, where processing is required to comply with law, tax, accounting, or regulatory duties.

Typical purposes and bases are:

Where we rely on legitimate interests, the interests are normally service security, fraud prevention, quality assurance, complaint resolution, and the establishment or defense of legal claims. We consider whether those interests are overridden by your rights and expectations.

6. Sharing Personal Data

We may share data with trusted service providers that help us operate the Services, such as:

• payment processors;
• hosting and infrastructure providers;
• storage and document-delivery providers;
• analytics and monitoring providers;
• customer-support tools; and
• qualified appraisers, contractors, or consultants involved in fulfilling your order.

These providers may process personal data only as needed for their function and subject to appropriate contractual or legal safeguards. You may ask us for current information about the provider categories relevant to your data.

We may also disclose data where reasonably necessary to:

• comply with law or valid legal process;
• enforce our Terms or other policies;
• protect rights, safety, or property; or
• investigate suspected fraud or misuse.

7. International Transfers

Your data may be processed in countries other than the one where you are located, including the United States and Spain, because of where our operations and service providers are located. Where a transfer mechanism or other safeguard is required by applicable law, we use an appropriate lawful mechanism. You may contact us for information about safeguards relevant to your data, subject to lawful limitations and redactions.

8. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Policy, including to:

• deliver Services;
• maintain appraisal and support records;
• handle revisions, disputes, chargebacks, and fraud checks; and
• comply with tax, accounting, or legal retention obligations.

Retention periods vary depending on the type of data and the service involved:

We may keep information longer where required by law, subject to a legal hold, or reasonably necessary to establish, exercise, or defend a legal claim. When continued identification is no longer necessary, we delete or de-identify the data.

9. Security

We use reasonable technical and organizational measures to help protect personal data against unauthorized access, misuse, loss, or disclosure. No internet or storage system can be guaranteed completely secure, but we work to reduce risk and limit access appropriately.

10. Account Deletion

If you create an Appraisily account, you can request deletion through the account deletion page at /account-deletion. Signed-in users can submit the request directly from that page. You can also email info@appraisily.com from the email address tied to your account.

When we process an account deletion request, we delete or de-identify personal data associated with the account where deletion is not limited by legal, security, fraud-prevention, regulatory, or service-record obligations.

We may retain certain records where reasonably necessary, including tax and accounting records, payment and transaction records, fraud-prevention and security logs, support or dispute records, and order records or delivered appraisal reports needed to document services already delivered.

11. Your Rights

Depending on your location and applicable law, you may have rights to:

• access personal data we hold about you;
• correct inaccurate data;
• request deletion of data in certain circumstances;
• object to or restrict certain processing;
• withdraw consent where processing relies on consent; and
• request a copy of certain data in a portable format.

Residents of certain US states may also have rights to confirm whether we process their data, obtain specific information about it, appeal a denied request, or opt out of certain targeted advertising, sale, sharing, or profiling activities, where those rights apply. We will not discriminate against you for exercising an applicable privacy right.

We do not sell personal data for money. Depending on the technologies used and how a state privacy law defines "sale" or "sharing," disclosures of device identifiers and internet or interaction data to analytics or advertising providers may fall within those terms. Where applicable, you may use the site's cookie controls or email us to request an opt-out.

You may also have the right to complain to the privacy or consumer-protection authority that applies where you live.

To exercise these rights, email info@appraisily.com. We may need to verify your identity before completing a request.

12. Cookies and Analytics

We use essential cookies or similar technologies to operate, secure, and deliver the site. The site's “Cookie settings” control lets you allow or decline Appraisily-originated optional analytics, including the first-party analytics collector, PostHog, and session replay. Declining takes effect immediately. If you later change a declined preference to allowed, optional analytics begins on your next page load.

Appraisily's built pages install the Google Tag Manager container directly. On the order-start, insurance, and qualified-appraisal pages, installation waits until the page has loaded and the browser is idle, with a short fallback timer. The container can run its configured Google analytics/advertising and Microsoft Clarity tags before or without an optional-analytics choice after that delay. The application does not install a duplicate container, and it withholds its own analytics and advertising events unless analytics is actively allowed. The site's cookie control governs Appraisily-originated event delivery; it does not prevent the GTM container or its configured tags from running.

This Privacy Policy is a notice, not a request for blanket consent. When consent is required for optional marketing, non-essential tracking, identifiable publication outside the product boundaries in Section 4, or another optional use, we request it separately and specifically.

13. Automated Processing

Some Services use automated tools to organize submitted information, surface comparable records, or produce a preliminary screening output. A screener result is informational. Appraisily does not intend to make solely automated decisions about customers that produce legal or similarly significant effects. Contact us if you want more information about an automated step used in your service.

14. Children

Our Services are not intended for children under 18. If you believe a child provided personal data to us, contact info@appraisily.com and we will review the request.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with an updated "Last updated" date. Where required by law, we will provide additional notice or request consent for material changes.

16. Contact

For privacy questions, rights requests, or concerns about uploaded images or personal data, contact info@appraisily.com or write to:

Appraisily — 2093 Philadelphia Pike #5828, Claymont, DE 19703, United States