The world around us is increasingly becoming digital. Since the COVID-19 pandemic, the digital world has grown almost two-fold. With almost everything being sold online, why should art be left behind? Selling artwork online has become an increasingly popular choice for artists. In recent years, more and more artworks have been sold online, and the trend looks set to continue in the years to come.
One of the reasons for this growing popularity is that an artist is able to reach a larger audience when selling online as opposed to selling in the conventional market. But the picture is not all rosy, because for an artist who is just starting out it can be quite daunting to try and sell their work online.
If you are you an artist looking for ways to get your artwork out to the world you’ve come to the perfect place. Antiques, art, and other collectibles are not just difficult items to sell online but the whole act of selling them is a time-consuming activity.
Being patient is just one part of the big challenge that lies ahead. One of the biggest and most important parts is ensuring that the price you are asking for is the right one for your piece of art.
This comprehensive guide will provide all the information you need to know how to get your artwork online and start selling it successfully. We will go over the best practices for setting up an online store, creating a marketing strategy, and pricing your artwork.
You will also learn about the different online platforms you can use to showcase and sell your artwork. The tips in the guide will help you maximize the price of your artwork or collectible. As we move into 2023, there are a few key points artists should keep in mind when selling artwork online. So, if you’re ready to take the plunge and start selling your valuable art online, read on.
1. Build Your Online Presence
Create an online profile: The first essential step to selling your artwork online in 2023 is to create an impressive profile. Choose the forum that you feel comfortable using (Etsy, Amazon, or FB) and make your profile. This will give potential buyers a complete idea of what you have available and introduce them to your genre of work. A powerful profile will also help you to establish yourself as an artist.
You can create your profile by photographing or scanning individual pieces of your work or by creating an online gallery. Make sure you add a high-resolution image of the product (include at least three detailed photos) and add some text that describes your artwork. Try to keep the text informative and to the point. Anything fancy or fluffy can make buyers change their minds and not buy your work, which we surely want to avoid.
Some places you can try listing your artwork are Bonanza.com, Facebook Marketplaces, and Amazon Marketplaces. It is possible that initially, you may not have time. In such a case, we recommend starting with Facebook, Etsy, and Amazon.
Set up a website: Trying to sell work online without creating an online presence is not such a great idea. And that is why it is important to have an easy-to-navigate website. One that not only showcases your artwork but also includes your contact details so potential buyers can get in touch with you. You can create a website using Squarespace or WordPress. To sell via a website you can use Shopify, POS, and other social media channels.
Your website should also include blogs, articles, or other content that will give potential buyers an insight into your work, your exposure to art, and the artistic process you follow.
Create content that is engaging and draws attention to your artwork. Something that will pique the curiosity of potential buyers and encourage them to take a look or better enough buy your work. Your content could include blog posts, informative videos, or an attractive image gallery of your work. You could even offer webinars.
2. Promote Your Work Online
Once you have created a portfolio of your artwork and set up an online presence, you then need to start promoting your artwork. You can do this using online channels such as social media and online ads as well as using email and digital marketing. You could post an ad on Craigslist. Many artists use eBay to sell antiques online. You could even post a listing on the Etsy marketplace or even sell through direct messages using Instagram.
In response to your classified ads, if a buyer asks for more information, it helps to give them some valuable facts well ahead of time. This will not only get you more sales but also help build your reputation. Always know that it is the real customers who ask for more details. Building an effective social media following will help you get your work to a larger audience and increase your chances of a good sale.
Creating accounts on online art marketplaces also helps immensely. You not only remain up-to-date about the news of the art world but also are able to showcase your work to a much bigger online market. Social media is a great way to get the word out about your artwork and engage in meaningful conversations. You should also consider partnering with other artists or galleries to expand your online reach.
3. Price Your Artwork
How you price your artwork is a big factor in selling your antique. That is why it is important to consider what your artwork is worth and how much time and effort you have put into it. If your asking price is on the higher side (fancy company stickers, missing parts, or chipped paint) it is possible you may not get many bids. If the asking price is too low, it will cost you money for things such as repairs, shipping, and insurance.
It’s important to ensure the price is competitive and attractive to potential customers, as well as being a fair price for the artist. As a general rule, it is recommended to set an asking price that is 80% of the value of this report.
This way you will make the listing attractive right from the beginning. When selling art online it helps to stay on top of the latest trends and be willing to adapt to changes in the marketplace. This ensures that your artwork remains relevant and attractive to potential buyers.
Sure selling artwork online can be lucrative and successful but there is a method to the entire process. By following these tips, 2023 may be a great year for artists to start selling their work online.