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A Vintage circa mid 20th century O’Keefe beer bottle, unopened

This is an antique beer bottle shaped music box/cigarette holder that belonged to my late father. The music box still works.

Description and history

This is a circa mid 20th-century Vintage (1950s) Ale O’Keefe Beer Bottle. This bottle is collectible, it is the same one used in the famous O’Keefe ad, that is reproduced below:

This bottle is a predecessor of the most known O’Keefe stubby bottle. The stubby bottle was introduced to the Canadian beer drinker in 1961 and became an instant hit. However this Ale beer bottle is a little bit older, and hence more valuable. The name Carling O’Keefe is taken from two historical Canadian breweries that had amalgamated with Canadian Breweries in the 1930s. They were Carling Breweries Ltd, from London, Ontario and O’Keefe Brewery Company from Toronto, Ontario. Of these two brands. They are still producing all kind of beers as part of the Molson Coors Company.

I can see that the bottle is unopened, which is very important to assest its value. There are collectors that would be willing to pay a premium for an unopened beer bottle of such brand.

Appraisal Value ($)

– 100-150$

How to sell it

As this object is made from precious metals, some precautions are needed to sell it. Safety first, if you sell it directly to an individual, make sure you meet the potential buyer at a public place, for instance, a coffee shop. If you ship the object, please, make sure to use a fully-insured shipment method and specifically declare the value of the shipment goods in the forms. The increased insurance fee is an investment and most likely, mandatory all the time. If you have any doubt about the buyer, I would recommend to inmediatly decline the sale. It is really easy to sell this item, so it isn’t worth taking excessive risks.

To sell the items, I would recommend doing so through the internet. You have plenty of options, for instance:

– Ebay, Craiglist, Etsy, Facebook ads, Amazon marktplace. My personal recommendation is Facebook Ads.

I would probably go ahead and take a couple of good pictures, like described here:

https://www.channelreply.com/blog/view/how-to-take-photos-for-ebay

Then I would use the provided description as a text to the ad, and an attractive ad title will make it.

There isn’t any special difference between selling it on Etsy, FB or Amazon. I would recommend to upload the same ad to at least two or three platforms. It will ensure a high visibility of the ad.

The asking price can be close to the value, it depends upon how fast you want to sell. In general, an agressive strategy of 20% price cut will work great, however it depends upon your specific location.

About the valuation method

To value this item I have considered the results from past auction sales. Keep in mind that the final price can be different from asking prices that you can find on the internet. You can see ads on the internet with different asking prices. However, a very high asking price doesn’t normally find cash from a buyer. 

That’s why our method comprises searching and comparing similar past sale results that had a buyer. That’s why we can provide an accurate estimation of this item.

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